Yea, I clearly don't get EA so I did a few searches and found:

EA Denies Existence Of Battlefield DRM, Problems Caused By Origin Authentication - gameinformer.com/b/...n.aspx

We Haven’t Ruined FIFA 15, EA Claims; Fans outraged at recent changes to the game. - whatculture.com/ga...ms.php

We know Battlefield sales have been mediocre and I cannot believe they delayed it to get this low of sales. They contiually piss off their main clientele. So I guess I still do not get it. They have been improving their earnings, but it appears they may have hit a wall at the moment. oh well, just write off another 50 cents of "one time" charges for something and it is all good and they still beat "earnings".