BFH user base peaked (24h peak concurrent users on each platform, summed) a week ago Sunday. An obvious way to look at that is that more people stopped playing BFH in the last week than there were new users buying it. And it's $39.99 now at multiple retailers, which in just 12 days has to be some sort of record even for EA.

bfhstats.com/

If this was based on fundamentals, TTWO and ATVI would be seeing similar moves, but they're stagnant. If it were insider knowledge of something, so many insiders wouldn't have been such big sellers recently. Like you said, Human, looks like someone (funds? algos?) in complete control of the stock. I noticed too on Friday evening the after hours quote was $59,91 iirc, up nearly 3%, and when I looked on nasdaq.com at the trades, there was only one single trade above the $58.30 range, which was the final trade of the week for 125 shares way way way above market price. Just painting the tape for the weekend. And it worked.