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Author:

breinejm

Subject:

Analysis

Date:

03/31/15 at 9:24 AM CDT

 

 

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COD and DLC

Re: ATVI  Had an experience this morning that got me to thinking about DLC for COD. About a month ago my son bought COD:AW and the first DLC from GME (actually a code). The 2nd DLC came out today, new maps, and he had $22 and wanted to buy the 2nd DLC, but he also wanted the season pass. So we ended up buying the season pass (he has more chores to do now!). I wonder how many folks buy a DLC and then the season pass such that you get no discount and the only advantage are the season pass perks (guns?).

Last night at soccer (including my son) 4 boys were talking about getting the DLC today. They are all 11. I wonder if COD is moving/skewing to a younger age group? If so, how does that affect DLC? I have not really followed ATVI closely for awhile. Do more parents buy the DLC for their kids or not vs. 18+ crowd with their own money?

Any thoughts?

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