Seems so weird to see 1. That Bobby Kotick is still in charge of
ATVI after 2469 years and 2. That the run is likely ending.
from MarketWatch
Activision, 'Battlefield 2042' woes slam videogame stocks
Today 2:42 PM ET
By Wallace Witkowski
Analyst joins calls for Activision CEO to exit while downgrading
the stock, and long-awaited new EA game 'Battlefield 2042' is
savaged by gamers
Videogame stocks were hammered Monday as Activision
Blizzard Inc.'s management and Electronic Arts Inc.'s new game
faced criticism.
After more than a week of calls for Activision (ATVI) Chief
Executive Bobby Kotick to step down, MKM Partners analyst Eric
Handler joined the parade Monday morning. The analyst downgraded
Activision shares to a sell rating from neutral in a note entitled
"Big Changes Are Needed At The House Bobby Built," referring to
Kotick.
Handler wrote that it appears that reports of sexual misconduct
and discrimination at the videogame publisher "are deeper than
originally feared."
"Furthermore, we do not believe these problems are going to go
away until a clear resolution is reached, starting with the removal
of CEO Bobby Kotick," Handler said. "From what we have read from
press reports and social media, employee morale is extremely low,
which is likely to impact not only game development timelines but
also quality. Business partnerships are also at risk."
Last week, the Journal reported that Kotick had known about
sexual harassment and misconduct at the videogame publisher for
years, prompting a second employee walkout and driving the stock to
its worst close in more than a year. While shares were only down
about 1% Monday, they're down 21% for November alone.
Sunday evening, The Wall Street Journal reported that Kotick has
told senior managers he would consider stepping down if culture
problems that allowed years of sexual harassment and discrimination
could not be fixed "with speed."
The problems at Electronic Arts (EA) were about a different
industry issue: Game development timelines and quality. EA released
"Battlefield 2042" on Friday, and the game quickly became regarded
as one of the worst reviewed games in the history of online games
siteSteam. EA shares were down more than 5% Monday.
At last check, only 26% of the 37,169 reviews for the game were
positive, with most of the negative reviews complaining that the
game was unfinished, contained bugs, and lacked many features that
fans wanted. "Battlefield 2042" was originally expected out in
October, then was feared to be delayed out into 2022, to then be
slated for a November release.
Still, the game ranked as the third bestselling game on the site
That was noticed by Jefferies analyst Andrew Uerkwitz, who has a
buy on EA.
"We are watching Steam user reviews and noticing how they are
more a place to complain as opposed to review games," Uerkwitz
said. "'Battlefield 2042' has ranked near the bottom based on
reviews, yet currently sits at the top on the bestseller list."
Publishers have been stuck between a rock and a hard place when
it comes to releasing major games ever since CD Projekt SA's
long-awaited and long-overdue release last year of "Cyberpunk 2077"
forced distributors like Sony Group Corp. (6758.TO) to offer full
refunds due to low quality.
Activision Blizzard also said earlier in the month it would be
delaying the release of two of its highly anticipated games, and
Take-Two Interactive Software Inc. (TTWO) suffered after last
week's rough launch of its "Grand Theft Auto: The Trilogy --
Definitive Edition." Take-Two shares were down 2.5% Monday.