Best Buy's CEO Brad Anderson single handedly sank the U.S. stock
market Wednesday morning with some pretty strong words about the
state of the U.S. economy: "Since mid-September, rapid, seismic
changes in consumer behavior have created the most difficult
climate we've ever seen. Best Buy simply can't adjust fast
enough to maintain our earnings momentum for this year."
Best Buy cut its earnings outlook for the year to $2.60.
Analysts were expecting $3.06 on the year.
When a 15% earnings outlook cut for a single retail company
drops the entire market 3% after several bad market days, you know
times are tough. The market is scared and does not know who
or what to look to for help. More than a crisis in capital,
this is a crisis in confidence, where negative words scare
investors into selling.
Best Buy's Brad Anderson probably knew he would have a strong
affect on the market. But he probably welcomed it. If
his stock was going to drop, why not take the entire market with
him? So he speaks of "seismic" difficult events while
dropping his company's earnings outlook by only 15%. To put
that into perspective, you would have to note that Best Buy stock
has already fallen about 60% this year. Why wouldn't he drop
expectations when his share price has been battered. Might as
well. And if the whole market wants to follow, good. So
be it.