“I don’t engage in regrets,” he said in
an interview with
CNBC last month.
It was a revealing statement by the chairman of Take Two
Interactive, Inc. (TTWO).
A humble man may have had some regrets, given the dramatic
fall of the company’s stock. But humility
is almost certainly not a quality requirement for one who engages
in a corporate coup d’etat. Zelnick, with
the backing of several hedge funds including Tudor Investment Corp,
SAC Capital, Icahn Partners and D.E. Shaw, won control of Take
Two’s chairmanship two years ago with the promise to unlock
shareholder value.
Those hedge funds mostly sold out of Take Two stock for a
profit and moved on before Mr. Zelnick was
installed. Zelnick, meanwhile, began his
regretless tenure of the company in March of 2007 with the stock in
the low 20’s. A few months later he was on
his
first quarterly conference call and was asked about the high
price point of the Sony console and how it may affect the release
date of Take Two’s crown and jewel, Grand Theft
Auto. He went beyond the question and offered
this:
“In terms of the release date, no, we’re
confirming the release date [of Grand Theft Auto 4] and we’re
going to meet the release dates, so let me just say that
clearly.”
Less than two months later, Zelnick announced the game
would be delayed for six months. The stock
immediately fell nearly 25%, and fell 40% in that one week
period.
But Mr. Zelnick was not to engage in any
regrets. And as the stock lingered in the mid
teens for many months, Electronic Arts (ERTS) eventually
came knocking on the chairman’s door with a formal private
offer of $25 on February 6th, 2008. But the door
was apparently sealed shut. Zelnick responded
that the offer was too low and privately asked EA to wait until
April 30th, after the launch of GTA4, for deal
negotiations.
A week later, Take Two’s board tripled
ZelnickMedia's cash compensation from $750,000 to $2.5 million and
tripled their eligible bonus also from $750,000 to $2.5
million. That wasn’t
enough. Zelnick’s board, who was installed
along with his management team, granted ZelnickMedia 1.5 million
additional Take-Two restricted shares added to a previous share
grant and made sure the shares would mostly vest in the event of an
acquisition. That wasn’t enough
either. The board made certain that any change
of control would result in ZelnickMedia receiving a large chunk of
their new management fees and bonuses through the end of 2012,
whether or not they had to work that long. After
all, Zelnick said Take Two was in “vastly” better shape
than when he took over management of the company months before
(Take Two’s investors were apparently not as impressed up to
the buyout offer, as the stock had dropped 16% since the
company’s change of control).
Lo and behold, Electronic Arts went public with a $26
tender offer just five days after Take Two’s board made the
compensation amendments. EA’s CEO later
said he was “surprised” to learn about the new
compensation arrangement. So much so that a week
later EA made an amendment of their own and discounted their bid to
$25.74. Zelnick resisted the buyout offer until
the end and claimed there were other interested parties in Take
Two, which never emerged.
"To this day, I don’t know what [EA] was up to.
Everyone knew they couldn’t have been unmindful of the fact
that their initial offer couldn’t have been a final
offer… It’s hard to imagine what we could have done
better. My job is to ensure value for the shareholders."
Take Two lost over half of its value in the months after
EA announced it was giving up on its hostile bid
attempt.
But Zelnick was still upbeat. In
November 2008, well into the beginning of the financial crisis and
while Electronic Arts was having its own problems and making cuts,
Zelnick had
this to say:
"So far, we're not seeing any negative influence of the
overall economy on sales of our titles.''
Just a little over a month later, as if he was not aware
of his own company’s financial situation, Take Two
significantly reduced guidance based on soft
sales. The stock which had been trading in the
12’s would drop to a price of under $6.
"We can’t be unmindful of the fact that the market
was 13,000 and the market is now 8,800," he said. "We’re a
market participant and there’s no one who is holding stock
now that hasn't been affected. We take responsibility for what we
do— good, bad or indifferent—but we can’t take
responsibility for the market."
Mr. Zelnick does not engage in regrets, if you
recall. But he also apparently does not make
mistakes. The 80% drop in his stock - from $26 to under $6 –
according to Mr. Zelnick – was directly attributable to a 35%
down stock market, and nothing besides.
On June 17 of this year, Zelnick decided to
further challenge himself:
"It’s reasonable for them [the investment community]
to expect us to deliver a breakeven performance in a year when we
are not releasing a major GTA title. This is that year. They want
to see what we can do. I think it’s appropriate for a company
to be rewarded to deliver consistent results."
Less than one month later Take Two announced significantly
lower non-GAAP EPS guidance of $(0.80)-$(0.95) from an earlier
expectation of .00 to .20. Needless to say, Take
Two under Mr. Zelnick’s leadership, did not meet his own
previous month’s challenge.
If you’re keeping score, in a two year period, Mr
Zelnick managed to, on three occasions, make vital statements that
were within a matter of weeks proven to be either fabricated or
just incredibly incompetent (or worse). Mr.
Zelnick managed to resist and reject a buyout offer that was triple
the company’s current share price while claiming other
interested parties who never emerged. And Mr.
Zelnick, meanwhile, tripled his management company’s
compensation for these efforts because, after all, he does not
engage in regrets and does not “take responsibility for the
market.”
These statements and others strongly suggest that
investors should proceed with extreme caution with any investment
that involves Strauss
Zelnick. His performance so far as an
executive manager of a publicly traded company is one
of the worst I have ever seen in my professional investment
experience.