It was just one year ago that Take Two Interactive Software Inc.
announced that it had accumulated 339 million dollars in cash from
the success of Grand Theft Auto 4. They had no debt.
Today, just twelve months later, they have managed to burn
through almost all of that cash. With a recent 5 million
dollar cash settlement and 138 million in debt convertibles to go
along with 175 million in cash, that leaves Take Two with 32
million in cash minus debt.
339 million cash, free of debt, has turned into 32 million cash
minus debt in just one year - a decline of 307 million
dollars. How could that happen, and should investors be
concerned that it will continue to happen?
In order to understand how it happened, one must dig deep into
capitalized development costs and the details and trends of product
development within Take Two. It was about one year ago when
competitors Electronic Arts and THQ started to rationalize their
business by cutting development and trimming down operations.
But Take Two's management, perhaps high from a buyout offer and
GTA4's success, were not cutting anything.
At the same time, Take Two was consistently delaying just about
every title with an anounced release date, adding months of work
and expense to capitalized development costs. Midnight Club,
which is Take Two's second highest selling franchise, released 6
months after GTA4 and was in development for at least 3
years. For any other publisher, its sales numbers would be
decent. For Take Two, it was a disastrous quarter.
Today, upcoming titles such as Rockstar's Beaterator are being
released 2 years after plan. Upcoming title Borderlands, is
at least one year over plan. Upcoming title GTA: The Ballad
of Gay Tony, like its predecessor, GTA: Lost and Damned, is one
year over plan. Next year's titles Mafia 2, Bioshock 2 and
Red Dead Redemption are all at least 6-9 months over plan.
Meanwhile, games under development like L.A. Noire, have been in
development for at least 5 years, obviously way beyond plan.
These delays show a consistent track record of going over budget
when it comes to game development. That means it takes a lot
more sales just to break even on each title while Take Two
continues to burn more cash.
In recent months, Take Two management suggested that the sequel
to GTA4, which was reported to have cost around 100 million to
develop, may not come out in the next fiscal year. That would
translate into another 3 year product development cycle. And
it is not known how long games like recently announced Agent, an
exclusive title for Sony's console, have been under development or
when they will actually hit the market. There are also likely
many other games that have not been announced.
Competitor Activision Inc., which can now claim to have the top
selling mature franchise in the industry, Call of Duty, manages to
put out that title once a year with internal 2 year product
development cycles and no delays. Take Two is a basketcase in
comparison, with a track record of delaying and going over budget
on not some, but most of their titles.
Could anybody have imagined one year ago that Take Two would
have burned through 300 million plus in cash in just one year
despite GTA4 catalog sales, Midnight Club's high reviews, and other
GTA and other product offerings in 2009?
Take Two has high hopes for Bioshock 2 and other titles coming
in 2010 that should ease the cash situation. But high review
scores have lately not translated into earnings success for other
publishers, given extraordinary recent development costs in an
effort to meet the market's quality expectations. Analysts
are expecting .70 profit in FY10 for Take Two. Meanwhile,
Take Two's management has provided no FY10 guidance and has
suggested on more than one occassion that making any kind of profit
in a non-GTA year will be a major accomplishment. They are,
after all, the highest paid management in the industry. It
pays for us to listen.