In an
article published yesterday, Take Two Interactive [NASDAQ:TTWO]
CEO Ben Feder stated, “I don’t run my business to
please the analyst community.”
It’s no wonder, of course,
that interactive entertainment analysts are equally unimpressed
with Take Two Interactive stock. Indeed, Take
Two management routinely appears to act with disdain toward
analysts on live conference calls who ask for more transparency
from the company. If you need an idea of what
modern day American royalty sounds like, listen to a Take Two
Interactive quarterly conference call.
The vanity of Take Two
Interactive’s management did not begin
there. Take Two’s Chairman Strauss Zelnick
rejected a $26 buyout offer from Electronic Arts in 2008 and then
saw the stock crater to single digits. As a
reaction, he imperviously stated, “I don’t engage in
regrets.” [Zelnick:
No Regrets, No Responsibility]
Perhaps he should as the stock
still trades in single digits today. And perhaps
CEO Feder needs to explain how exactly they are running this
business, a publicly traded company which he calls “my”
business. The investment community, for example,
wonders when they should expect sequels to important
franchises. ‘Whenever we’re ready to
announce a sequel’ is not an appropriate answer, it is an
insult to investors and potential investors who fear that the
company lacks financial discipline and does not make common sense
decisions. Will their latest hit game see a
sequel in two years, which may dramatically improve future
prospects? Shareholders have no idea and receive
no guidance.
Zelnick Media was chosen by a
shareholder revolt at Take Two despite the fact that Mr. Zelnick,
Mr. Feder and crew did not appear to have previous leadership
experience at publicly traded companies. A few
years later they still seem to require more on-the-job
training. For instance, Mr. Feder should become
aware that part of his job is, in fact, to please the analyst
community. Take Two Interactive is a for profit
business owned and priced by shareholders, not an art house with
unlimited financing of an arrogant management’s
lifestyle.
Perhaps Mr. Zelnick's friend Mr.
Icahn will pass on this message to their management team.